Value for Health CoLAB
Help people and organizations, worldwide, measuring value in health to empower them to take the right decisions.
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Cedoc | Yellow Building, Nova Medical School, Edifício CEDOC I, Rua do Instituto Bacteriológico, n.ºs 5, 5-A e 5-B Lisboa Portugal 1150-190
[email protected]

Our services

We support technology developers, healthcare providers, government organizations and policymakers through research-driven services that increase the innovation maturity of healthcare technologies. Our multidisciplinary team operates across interconnected domains – Technology, Clinical, Business & Regulatory – following scientific methodologies and collaborative approaches towards value-driven innovation for healthcare.

Technology development & evaluation

We work with innovators in early-stage design, prototype, and testing of digital healthcare technologies using rigorous scientific methods that ensure feasibility.

Designed for: R&D teams developing new digital tools or AI-enabled services for healthcare

  • R&D teams

Prototype development aligned with our UX/UI, AI, software expertise

  • Develop functional, interoperable prototypes ready for testing.
  • Design and build testable minimum viable products (MVP) (mobile, web, or hybrid).
  • Define verification plans and validation criteria.
  • Ensure interoperability, cybersecurity, and GDPR compliance.
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  • R&D teams

Early-stage support to technology design for healthcare

  • Define and scope your digital health concept with scientific and technical grounding.
  • Translate your needs into functional and data requirements.
  • Map system and data flows aligned with clinical workflows.
  • Get a roadmap for implementation and validation in healthcare sector.
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  • R&D teams

Co-design with stakeholders

  • Facilitate participatory sessions to involve stakeholders in solution design.
  • Map user journeys, barriers, and adoption drivers.
  • Translate co-created insights into implementation actions.
  • Receive a summary report capturing key findings.
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Clinical validation and real-world evidence

From pilot to clinical proof. We design and execute scientifically robust studies to evaluate adoption, effectiveness and value in real-world healthcare environments – bridging research and implementation. We follow various scientific methods to adapt to different lifecycle phases of technology development and application in healthcare.

Designed for: Health tech companies preparing for validation, reimbursement, or market expansion

  • Health tech companies

Pilot study design and setup

  • Demonstrate feasibility and early impact of your solution in a real clinical context.
  • Identify suitable hospitals, study sites, and principal investigators.
  • Develop research protocols and ethics submissions.
  • Use our digital tools to set up remote methods to collect data from patients.
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  • Health tech companies

Data collection and analysis for Real World Evidence (RWE)

  • Turn real-world data into clear value insights.
  • Collect clinical, PROMs/PREMs, and utilization & cost data.
  • Analyze adoption, patient experience, effectiveness, resource use and cost impact.
  • Deliver RWE in dashboards, short reports or scientific papers in co-authorship.
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Business & regulatory value pathways

From validated evidence to adoption and reimbursement. We transform clinical and economic evidence into actionable strategies that align innovation with healthcare system priorities, enabling sustainable adoption and funding.

Designed for: Technology developers, healthcare organizations, and payers seeking evidence-based adoption strategies

  • Technology developers
  • Healthcare organizations
  • Payers

Economic and outcome evaluation of health innovations

  • Analyze clinical, economic, and societal value.
  • Develop decision-analytic models linking outcomes to resources and efficiency.
  • Incorporate multi-stakeholder value perspectives to inform evidence-based decisions.
  • Conduct cost-effectiveness and budget impact with real-world data.
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  • Technology developers
  • Healthcare organizations
  • Payers

Value-based pricing for technology developers

  • Design outcome-driven pricing models that reflect measurable value.
  • Quantify clinical and economic benefits vs. standard care.
  • Model value-based pricing scenarios for investors.
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  • Technology developers
  • Healthcare organizations
  • Payers

Value-based procurement for healthcare providers

  • Support hospitals and health systems in value-based purchasing of digital services and tools.
  • Evaluate solutions’ performance using outcomes and process metrics.
  • Estimate ROI and resource optimization potential.
  • Create procurement frameworks that link payments to value.
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  • Technology developers
  • Healthcare organizations
  • Payers

Reimbursement strategy for payers and policymakers

  • Translate evidence into funding and coverage models.
  • Map reimbursement pathways and policy requirements.
  • Conduct early HTA and system-level cost analyses.
  • Develop payer-ready reports demonstrating societal and economic value.
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Our Approach: Co-Design & Participatory Research The science of collaboration

Across all domains, VOH.CoLAB uses co-design and participatory research to ensure solutions are shaped by the people who will use and deliver them. We engage patients, clinicians, managers, and policymakers early and throughout the process to:

  • Identify real needs and barriers
  • Co-develop features, workflows, and evaluation metrics
  • Strengthen adoption and implementation readiness

 

Why it matters

Co-design isn’t an add-on – it’s a set of scientific methods that increase usability, trust, sustainability, and long-term adoption. It ensures every solution we help develop is clinically meaningful, operationally feasible, and valuable to all stakeholders.

Why work with us

  • Scientific depth

    All services are led by PhD-level researchers and domain experts.

  • Systemic understanding

    We integrate technology, clinical, and economic perspectives within the same framework.

  • Real-world partnerships

    Access to hospitals, research centers, and policy networks for validation and adoption.

  • Evidence you can act on

    Every engagement produces measurable, reproducible outputs that accelerate your Innovation Maturity Level.

Testimonials

  • "Having worked with VOH for over four years, I have witnessed their passion for knowledge and value creation, as well as their unwavering support for every project. Together, we have co-created R&D+I projects that have expanded our scientific knowledge and created real impact. Their genuine enthusiasm, empathy and energy always stand out. This makes collaboration effective and very rewarding. I thank them for these years of partnership and look forward to many more."

    João Pedro Pires Marques

    Head of Integrated Health Solutions, Portugal

  • "Collaboration with VOH has been an extremely enriching experience, marked by knowledge sharing, professionalism, and a spirit of cooperation. The VOH team has provided us with exemplary support in the design of research studies, contributing to the methodological quality and scientific rigor of the projects we develop. This partnership has strengthened our ability to innovate and generate results with real impact on practice and the community."

    Carla Pombo

    Coordinator Nurse, Aging and Dementia Area

Not sure where to start? Let’s talk!

Let’s explore your options together and find the best starting point.

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